In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a week, we met with a class of about fifteen high school seniors, all of whom were relatively recent immigrants to the United States, and were from places as diverse as Tibet, Ghana, and the Dominican Republic. The goal was to have them produce “mashups” of commercials in response to Erna and Weena’s prompt at the end of the episode.
In the “Teaching Media Literacy” track of this case study, we present the results of that experiment in video form. We also provide additional lesson resources to support units on each episode of The Media Show. Further description of the high school class follows.
(One quick note: You may find that there is a great deal of overlap between this track and the Teaching Video Production track of this case study. Media literacy educators have long discussed whether an understanding of video production should be a part of media literacy education. We believe it should! Understanding how media get made supports an ability to deconstruct the messages they deliver. We recommend browsing through the Teaching Video Production articles, and seeing whether you can incorporate them into your media literacy teaching as well.)