Tag Archives: Media industry

Lesson Resources – Selling You

A resource we really love on this topic is the “The Product Is You” section of the New York Times Magazine’s Murketing blog. The section contains many more examples of “selling” an audience to potential ad placers. Compare a few of them — how are different audiences being talked about? What about them is being emphasized?
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Lesson Resources – For Teh Lulz

By the time you’re reading this, the statistics in this episode will have changed a lot; for example, Muzak is now out of bankruptcy again. These statistics were accurate when we produced the episode:

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Lesson Resources – Billboard Ads: Pay What You Owe Us!

A number of advertising companies which dominate Times Square have websites you and your students can look at to think about how much the ads cost, exactly where they are located, and strategies for reaching Times Square visitors. Among these companies are Sherwood Outdoor, Spectacolor, and of course Van Wagner Communications. We actually did try to calculate an accurate CPM (cost per thousand) for ads seen in home movies using the costs listed by these sites and additional online resources for CPM calculation. You can try running your own with your students! You might also try using Google Maps’ StreetView function to look around the area and figure out where these companies’ billboards are located, look up the names of other billboard companies (check the names at the bottoms of most billboards), discuss the success of different tactics, or talk about how many ads you can see in Times Square.
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Lesson Resources – Product Placement

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work.

Here’s a ton of articles and other resources about product placement. If the links don’t show you a whole article, try doing a search for the title at your local library using LexisNexus or a similar resource.
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