Tag Archives: Jobs in media

Production meetings at the Gottesman Video Collective

Production meetings are central to our video-making process at GVC. Without them, many of us we wouldn’t know half as much about video production as we do! These Monday morning meetings are a time to talk about the videos published the previous week, discuss what worked and what didn’t, share tips on how to do better next time, help each other solve problems, and discuss what work needs to be done in the coming week.

Through this process, we learn from each other. Some people started at the lab with more experience than others, and frequently they share their technical expertise. But each of us has learned a little bit simply by working on production, and that also contributes to the group’s shared knowledge. Nick, our equipment manager, performed a number of tests with the cameras which generated some knowledge about how to use them to their best effect. We also periodically work through tutorials on Lynda.com or even on YouTube (which is where we picked up some tips about greenscreening and puppet construction), and bring that information back to the group. Frequently, we find that our high school and college interns teach us as much as we teach each other! Intern Corinne, for example, taught us a lot about color correction, and Reynaldo worked out some neat rotoscoping tricks using AfterEffects.
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Lesson Resources – Product Placement

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work.

Here’s a ton of articles and other resources about product placement. If the links don’t show you a whole article, try doing a search for the title at your local library using LexisNexus or a similar resource.
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Lesson Resources – The Poop on Working in TV; Product Placement

At The Media Show, we want people to know more about the jobs which are really available, and attainable, in the media industries. Not the jobs they choose to show you on reality shows; not the high-profile producers you see in interviews or at the Oscars. Some of the jobs, like Bryan’s, are really weird, and you might never imagine they existed!

So we interviewed this guy who was working as a PA — an entry-level job, or really, one step up from internships — on the Gossip Girl shoot, and Bryan, who worked as a product placement identifier for an advertising metrics company.

To build on these episodes, you might want to look into industry websites to find out what kinds of jobs are listed. Mandy is currently popular for finding television, movie, and other video-related jobs. Talentzoo and Adrants’s job sites have jobs for the ad industry. Can you find a job like this PA’s, or like Bryan’s? How about the job YOU want to have in the industry? What previous experience does the job require you to have? Compare the jobs you find on these sites to the ones you might find on Monster or Hotjobs.

In which geographic areas are most jobs like these located? One more interesting question to pursue is the historical reasons why Hollywood and New York City evolved as centers of media production and advertising; why Detroit once had a small, thriving video production community of its own and now does not — and why other areas are now emerging as media production centers which Hollywood and New York are genuinely worried about.