Tag Archives: fans

Viral video: Which communities work?

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach. We decided to follow a “watch where you are” strategy, trying to reach viewers where they were already viewing, sharing, critiquing, and remaking videos with their friends. But which communities would best support the kind of interaction we needed — comments and responses which would spark new episodes and discussions with us?
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