Tag Archives: critical literacy

Lesson Resources – Greenwashing

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an “environmental marketing firm” — you tell us where they stand on this topic). The former is great for research; the latter has some interactive content.
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Lesson Resources – Secondary Sexual Characteristics

Many people tell us they don’t really remember what a “secondary sexual characteristic” is, which makes this a little hard to understand. That link should refresh your students’ memories.

This is a good time to mention the Media Education Foundation, which also has great, longer-form, more serious videos about many of the topics we cover. If you’re talking about representation of women in the media, representation of men in the media, or gender codes in general, they’ve got videos for you.

Keep in mind that because this episode spoofs a sex education video, if you have high school students or younger, you may find it necessary to get permission slips if you plan on screening this episode.

Lesson Resources – Selling You

A resource we really love on this topic is the “The Product Is You” section of the New York Times Magazine’s Murketing blog. The section contains many more examples of “selling” an audience to potential ad placers. Compare a few of them — how are different audiences being talked about? What about them is being emphasized?
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