Tag Archives: branding

Lesson Resources: Cootie Catcher

The article which spawned this episode was from Advertising Age: “Nike’s Phil Knight on Show Business vs. Shoe Business.”

You may have noticed we’re a little annoyed by the word “interactive.” OK, maybe more than a little. Here’s why: “a lightswitch is interactive.” (Greg Kostikyan, “I Have No Words & I Must Design.”)
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