Tag Archives: advertising

Teaching Media Literacy – Viewing the final product

Here’s a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad.
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Teaching Media Literacy – Staying focused on lesson goals

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went.
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Lesson Resources – Greenwashing

This episode focuses on two sites, Greenerchoices.org (a Consumer Reports site), and Sins Of Greenwashing (which belongs to an “environmental marketing firm” — you tell us where they stand on this topic). The former is great for research; the latter has some interactive content.
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Lesson Resources – House Party

While this episode explores the possibilities of how “house party”-style advertising campaigns could be disrupted, it doesn’t go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who do they think their audiences are?
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