Category Archives: Communities

Publicity related to particular communities.

One Year On: A Report

When The Media Show had been in production for about a year, AfterEd TV’s managers asked me to write up a summary of the past year. This was what I wrote, covering production, publicity, and distribution. Note that our take on YouTube and deviantArt has changed in the year since.

Look at the episodes before and after this document. Did we manage to make the appropriate changes? Which parts of this assessment were correct, and which do you think were off-base?

Production

Weekly production may be overrated.

By now, we have a good, if small, core of subscribers on YouTube and followers on Facebook. A large number of our YouTube views come from the subscriber pages. This probably means people are finding us automatically, without being reminded a new episode is up because of what day it is.
Continue reading

Viral video: Which communities work?

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach. We decided to follow a “watch where you are” strategy, trying to reach viewers where they were already viewing, sharing, critiquing, and remaking videos with their friends. But which communities would best support the kind of interaction we needed — comments and responses which would spark new episodes and discussions with us?
Continue reading

Viral video: Subscribers

YouTube gives you a lot of different kinds of ways to relate to viewers and other YouTube users. You can be friends, subscribe, or just view. When you subscribe to a channel, that channel’s videos show up in a “feed” along with other channels you subscribe to. It’s almost like having your own TV channel programmed to see exactly what you want to see.

So it’s probably good for a channel to have subscribers, right? Random viewers may only watch one of your videos, once. But if someone subscribes to your channel, they might watch more of your videos over time. (Provided people actually view their subscriber feed, which isn’t guaranteed.)
Continue reading

Viral Video: The “Watch where you are” strategy

In the fall of 2009, Abby, Gus, and social networking intern Lindsay sat down to discuss outreach strategies. One of the things we made clear is that we didn’t want people to have to come to our website  We live in a scarce attention economy; everyone only has so much free attention apart from their jobs, schoolwork, families, favorite media, and other activities. So we didn’t want to have to drag people away from the sites where they were used to hanging out; because we don’t produce for a major network or have an advertising budget, that was a fight we were bound to lose.

The theme we came up with was “Watch where you are.” Our focus would be on uploading episodes and other content to a range of sites. Continue reading