While this episode explores the possibilities of how “house party”-style advertising campaigns could be disrupted, it doesn’t go into too much depth on what these sites are. Check out HouseParty or SheSpeaks for a closer look at agencies and companies using these strategies. Which kinds of companies seem most interested in marketing this way? Who do they think their audiences are? Continue reading →
There are times when we use storyboards to plan an episode, but there are times when we don’t need to plan every shot quite so carefully, or we can’t plan. At those other times, we’ve taken to to writing up a three-column page which indicates what we’ll see on screen (sometimes including screen shots or pictures that are more or less what we want to see), what props we will need, and what the characters will say. This is quicker than storyboarding, but still makes it clear what we will see on screen in a way which is not all tangled up in the puppets’ lines. Having a separate column for props is really helpful as a shopping list. Continue reading →
Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work.
Here’s a ton of articles and other resources about product placement. If the links don’t show you a whole article, try doing a search for the title at your local library using LexisNexus or a similar resource. Continue reading →
YouTube gives you a lot of different kinds of ways to relate to viewers and other YouTube users. You can be friends, subscribe, or just view. When you subscribe to a channel, that channel’s videos show up in a “feed” along with other channels you subscribe to. It’s almost like having your own TV channel programmed to see exactly what you want to see.
So it’s probably good for a channel to have subscribers, right? Random viewers may only watch one of your videos, once. But if someone subscribes to your channel, they might watch more of your videos over time. (Provided people actually view their subscriber feed, which isn’t guaranteed.) Continue reading →