Category Archives: 081124 – Product Placement

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Lesson Resources – Product Placement

Advertising Age magazine is a great resource for learning more about specific tactics the ad industry uses. We recommend using these articles to help students attend to the specific tactics advertisers think will work, the way they think about their audiences, and the language they use to describe their work.

Here’s a ton of articles and other resources about product placement. If the links don’t show you a whole article, try doing a search for the title at your local library using LexisNexus or a similar resource.
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Lesson Resources – The Poop on Working in TV; Product Placement

At The Media Show, we want people to know more about the jobs which are really available, and attainable, in the media industries. Not the jobs they choose to show you on reality shows; not the high-profile producers you see in interviews or at the Oscars. Some of the jobs, like Bryan’s, are really weird, and you might never imagine they existed!

So we interviewed this guy who was working as a PA — an entry-level job, or really, one step up from internships — on the Gossip Girl shoot, and Bryan, who worked as a product placement identifier for an advertising metrics company.

To build on these episodes, you might want to look into industry websites to find out what kinds of jobs are listed. Mandy is currently popular for finding television, movie, and other video-related jobs. Talentzoo and Adrants’s job sites have jobs for the ad industry. Can you find a job like this PA’s, or like Bryan’s? How about the job YOU want to have in the industry? What previous experience does the job require you to have? Compare the jobs you find on these sites to the ones you might find on Monster or Hotjobs.

In which geographic areas are most jobs like these located? One more interesting question to pursue is the historical reasons why Hollywood and New York City evolved as centers of media production and advertising; why Detroit once had a small, thriving video production community of its own and now does not — and why other areas are now emerging as media production centers which Hollywood and New York are genuinely worried about.