Category Archives: 081031 – Yell and Sell

Category for an episode.

Teaching Media Literacy – Viewing the final product

Here’s a slightly more in-depth video of the final day of our high school class than the overview video we produced as a report on the project. Just to give you a (less-edited!) sense of how running a class like this might go. This segment shows students viewing and reviewing the Coach Poppy ad.
Continue reading

Teaching Media Literacy – Staying focused on lesson goals

In these video clips, Gus works with the class to develop a list of attributes of two types of videos (Yell and Sell and branded), then keeps them focused on those attributes in a storyboarding excercise a week later. At the end, she assesses how the lesson went.
Continue reading

Teaching Media Literacy – Introduction

In the spring of 2010, Gus and co-worker Skye MacLeod from the Gottesman Video Collective set out to a high school in Brooklyn to test out using the Yell and Sell episode as a tool for teaching media literacy and media production. Over the course of five weeks, meeting with the class one day a week, we met with a class of about fifteen high school seniors, all of whom were relatively recent immigrants to the United States, and were from places as diverse as Tibet, Ghana, and the Dominican Republic. The goal was to have them produce “mashups” of commercials in response to Erna and Weena’s prompt at the end of the episode.

In the “Teaching Media Literacy” track of this case study, we present the results of that experiment in video form. We also provide additional lesson resources to support units on each episode of The Media Show. Further description of the high school class follows.

(One quick note: You may find that there is a great deal of overlap between this track and the Teaching Video Production track of this case study. Media literacy educators have long discussed whether an understanding of video production should be a part of media literacy education. We believe it should! Understanding how media get made supports an ability to deconstruct the messages they deliver. We recommend browsing through the Teaching Video Production articles, and seeing whether you can incorporate them into your media literacy teaching as well.)
Continue reading

Teaching The Media Show: Vlog Day 1

This video journal of day 1 of the class we taught in Brooklyn shows Gus introducing the episode, the project, and the expectations for the students. It shows students brainstorming how “yell and sell” and “branded” ads are different, and labels key themes which students brought up — themes you may want to encourage students to think about themselves.
Continue reading